At Maker Motel, we recently had the exhilarating opportunity to design the campaign identity for the "Football: Designing The Beautiful Game" exhibition at the Design Museum. This project was not just about creating a visual identity; it was about encapsulating the spirit of football and its profound cultural impact. Here's a look at our journey in bringing this campaign to life.
1. The Exhibition: A Celebration of Football and Design The "Football: Designing The Beautiful Game" exhibition is a deep dive into the design story of football. It explores everything from stadium architecture and fan culture to the evolution of kits and the influence of technology on the sport. Our task was to create a campaign identity that resonated with the essence of this exhibition.
2. Understanding the Brief: Our initial step was to thoroughly understand the brief. We immersed ourselves in the world of football, studying its history, cultural significance, and its intersection with design. This understanding laid the groundwork for our creative process.
3. Conceptualising the Identity: The challenge was to create an identity that was dynamic, engaging, and reflective of the sport's global appeal. We drew inspiration from various elements – the geometry of football patterns, the vibrancy of fan banners, and the energy of match days.
4. Designing with Passion and Precision: Our design process involved experimenting with colours, typography, and imagery that spoke football's language. We chose a palette that was bold yet approachable, type layout that conveyed movement, and imagery that captured the emotion and excitement of the game.
5. Iteration and Client Collaboration: Collaboration with the Design Museum was key. Through a series of iterations and feedback sessions, we refined our concepts. Each revision brought us closer to an identity that both Maker Motel and the Design Museum felt proud to present.
6. The Final Campaign Identity: The final campaign identity was a celebration of football's beauty. It captured the essence of the exhibition – showcasing design's role in shaping the world's most popular sport. From promotional materials to digital content, our campaign spoke to both football enthusiasts and design aficionados alike.
7. Reflections on the Project: This project was more than just another assignment for us; it was a journey through the heart of football and its indelible link with design. It challenged us to think beyond conventional boundaries and to create something that resonated with not only the life-long football fans, but everybody.
In conclusion, "Football: Designing The Beautiful Game" was an opportunity for Maker Motel to showcase our design expertise and our passion for storytelling through visuals. It was a project where the love for the game met the precision of design, resulting in a campaign that we believe truly captures the spirit of football and its impact on design and culture.